Page 12 - index

Public Relations

In an effort to continue building our global brand, we have taken the last few months to update our website
with additional modern features and a fresh new design. Some of the improvements to the page that we’re
most excited about include the modernized animated icons that line the blue bar in the middle, eliminating
the outdated product boxes at the bottom of the page. When hovered over these icons, it gives a “shake” or
“jiggle” effect while the suite of products appears with a brief description and a link to the website’s product
page, where each product is uniquely identified. We have also taken this time to introduce our new Pathology
and Research suites by adding those icons and banners to the website as well.

Another exciting update is we now have the GIF functionality to incorporate into our banners, allowing motion
and eliminating a static appearance. This is meant to grab the viewers’ attention and keep them engaged,
as first impressions are so important.

REDESIGNED,
REDESIGNED,
MODERN, ANIMATED ANIMATED BANNERS
MODERN, ANIMATED
ANIMATED BANNERS
ICONS
ICONS

SCC Quarterly | Volume 6 • Issue 2 | Public Relations