Page 15 - SCC QUARTERLY ANNOUNCEMENTS-QUARTER 01

Why pursue laboratory

outreach at your hospital?

Recognizing that the hospital is open to new
business opportunities that have a positive
impact on the bottom line, laboratory outreach
is a great candidate. This line of business is
rapidly shifting into an ultra-competitive
environment with a winner-takes-all mindset.

On one side, you have national and local
commercial laboratories that are well funded
and have the right technology offering for clients,
combined with a sales force capable of deeply
penetrating the backyard of any hospital in the
United States. These commercial laboratories
are guided by a singular mission:
TO ESTABLISH DOMINANCE IN THE MARKET
AREA BEFORE THE COMPETITION CAN REACT.

The other side of the competitive arena is
composed of local hospitals whose laboratory
administration recognizes the competitive threat
but cannot match the competitors’ advantages.
This predicament is the result of the competing
priorities within the hospital, which perceives the
laboratory and the potential outreach business
as a cost center that requires substantial capital
expense to become a competitive
revenue-generating center.

The bottom line: If your hospital’s
current revenue is decreasing, you need
to find additional sources of income.
One way is to increase the utilization
of the lab with laboratory outreach.
It’s worth consideration.